Using Facebook as a source of promoting a website, company service or even yourself is a valuable resource that shows what place social media has taken in today’s online world. Which is why it is almost guaranteed that you have a Facebook account that you update on at least a semi-regular basis with updates on whatever business you might be involved in. You may have ever noticed a certain increase in visibility thanks to the way fanpages are so easily shared on Facebook.
But just having a fanpage isn’t enough. The truth is, you are probably not properly engaging your viewers. Few pages do, relying on regular status updates when there is so much more to it than that. If you want to get more out of your fanpage, check out these tips on increasing your fan engagement on Facebook.
Some of the most successful ways of generating communication between yourself and fans is to create fun contests for them to enter. For example, George Takei has taken this to a new level on his Facebook page by doing regular fan caption contests that get thousands of submissions by eager followers hoping to get a laugh from the actor and funny man. Make them want to engage with you by giving them a chance to win something, even if it is just a status update announcing that they reign supreme. But having a prize is a great way of further pushing them to enter.
Have you ever come across a fan-gate? This is a tab on your fanpage that automatically comes up when someone gets onto your page. It will say that you can enter a drawing, a contest or just get exclusive comment by liking the page. Some companies provide sales codes and discounts or free stuff to fans only. This is a simple way to get your demographic to connect. For example, TrueCar asks people to like their fanpage in order to enter into their Pick Your Prize drawing.
Status updates are crucial to keeping people interested and engaged with your page. But you should also be posting amusing, entertaining and relevant content for them to enjoy and share. Viral videos and pictures are especially great, as well as interesting links. If they share it with others the source of the original update (which would be you) is shared along with it, and anyone who clicks is taken to your post.
When you do give status updates, they should provide a quick request for a user response. So instead of simply talking about what is going on, also ask a question to get the ball rolling. Users love giving their own experience. For example, if you have a sale on sweaters at your ecommerce store, ask along with the announcement when they can remember being the coldest in their life, and so could have really used the sweater. You will be surprised by the amount of responses you get, and because it comes up in the feed on the main page to their friends, you will draw others over to answer the same question.
Anything that has ‘Click Here’ is one of the best tools you have on your fanpage. A call to action asks for the user to do something specific, such as enter to win a prize, share you around or like your page. Use plenty of them throughout the fanpage itself, not only in status updates but also in side tabs.
Are you doing all you can to engage your fans? Use these tips, and you will be.
Jessy is a social media writer for Life Insurance Finder, the free web-based resource for online life insurance comparison.
Facebook fan, I think, indeed can help blogger in gaining more traffic since most internet surfer are now engaging in Facebook more than any other website
EVERYBODY loves contests or giveaways. A lot of Facebook fan pages, especially online shops, do giveaways once or twice a month.
Great tips to engage Facebook fans. I will keep these in mind over and above having a great facebook fanpage
Good guest post. This is something we are drumming into peoples heads daily. We do supply those tools for a cheap price. All our apps also collect actionable data if you wish it too. Check us out for 10 days free. Dan if you wanted to try us out i could set you up for a longer trial and you could judge for yourself. Or ill gift you a couple to give away as gifts to your fans.