I have written several blog post idea posts over the past year and these posts were all slanted towards bloggers. I thought it would be useful to expand the focus and include blog post ideas specifically for small businesses.
I hear from many small business owners that they just do not have the time to update their blogs and when they do have the time they do not know what to write. I will address the first problem in subsequent posts but will help with the second problem right now.
Blog post ideas for businesses
- Q and A- Chances are your visitors will likely have questions about your products or services. Why not start a weekly series where you highlight a question and provide and answer.
- Poll- This is an awesome way to get to know more about your target audience. Ask your readers a question in a poll format and ask them to provide additional information in the comment section. Not only will you have great content but you will also have valuable market research data.
- Behind the Scenes-There are a ton of ideas you can run with here. You can highlight your employees, interview the owner/ceo, show some photos of your office or some pics from you company picnic. Again, not only will you get fresh content but you will be “personalizing” your business and making your company more “approachable.”
- Track trends and News- It is a great technique to make your business blog a destination for news and trends that are related to your business. For example, if you run an exterminating business, you should of been all over the news last week about the bed bugs in Abercrombie and Fitch stores in NYC (btw, this is a real news story). What do you and your company think about that? What are your experiences in dealing with bed bugs? etc..
- Video Posts – Videos are an awesome way to keep your blog fresh and the ideas are unlimited. Tape an interview with an employee. Take your camera on the next extermination trip and capture the footage. Going to a convention soon? Go ahead and take your video camera along with you.
Let’s do some brainstorming here in the comments…What other ideas do you have that would be ideal for small business looking to keep their blogs fresh and interesting?
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Excellent tips. I will keep this post, and when I open Company I will use. I hope it's will be help me. Thank you very much, Dan.
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I also agree with you about the high viewing rate of video posts. People watch a lot of news, gossip, and reality TV shows because we want to get an 'inside look' of a life of another person or how a business operates. This is why video marketing is a affordable and powerful tool that small business owners should utilize creatively.
Those are definitely some interesting ideas! I especially liked the 'behind the scenes' one. Those kind of articles can really save you if your out of article ideas.
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I think trending topics on twitter are also good source of business ideas. The good thing about it is, it is real time and you know that a lot of people and talking and interested about the niche.
I have never really utilized polls. But I know the power of video, and it is a definite must have.
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Nice Post. I think polls and Q & A posts work great..!!
Thanks for sharing this great Post Dan. Keep up the great work.
I always using video and promote my website with Youtube, related video with my niches and get much of success.
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Top 10 posts tend to do really well. And "3 Simple Ways to….."
Seems using a small number with the word SIMPLE always increases the amount of opens, or readers that will dive in. Which totally makes sense, because based on the title … reading the blog post seems like a quick read and the reader is going to solve a problem they are having.
You have generate very innovative ideas in your every post. I hope for the next one. Your every post have some creative ideas.
video posting is a great technique to attract a lot of visitors. Thanks for sharing this info!
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I've never tried a poll but I think that is something that would generate a lot of interest. I guess they don't always have to be related to your business either, sometimes just for fun..?
The Behind The Scenes is always a winner – even if you're not a famous business, I find that most people are inherently nosy and jump at the chance when you release even what you think might be irrelevant information about the inner workings of your business. Also agree with the Video Posts – that doubles as getting you a higher listing on web searches since the search engines really really like video (at least they do at the moment).
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You forgot about memes! I recently tried one about Feed Counts and I learned a lot about the topic.