Changes With Google Plus Business Reviews

For those who were familiar with using Google Places as their means of leaving and receiving reviews, or who were there during the earliest days of Google+, the changes to the review system may seem daunting. What they do allow is a greater opportunity for customers to review and share their experiences at a business. (more…)

5 Reasons Why Your Social Media Marketing Campaign May Not Be Paying Off

Nowadays, social networking sites are the go-to place for many people to stay connected to the world. Hence, as more and more people get into these platforms, so are the number of businesses looking to capitalize on this trend to market their brands. Of course, there are plenty of companies that have found success in their social media campaigns. Yet, not all businesses share the same fate – with some failing in their strategies altogether. (more…)

How to Use Social Media as a New Brand

You might be new to social media marketing but not blind or deaf to online marketing channel and discipline. You must have heard about the popular Social Media and networking sites like Facebook, Twitter and LinkedIn. Here we are going to guide you on how to choose your networking sites as a new entrepreneur or a business representative and how you can use them. (more…)

How To “Tweet” Your Brand Effectively

These days, having an impressive online presence is essential for any business. Social media is a huge part of this presence, and one of the behemoths in this arena is Twitter. Twitter is a great way to get your brand out there ;if you do it right, that is.

Here are some tips

Publicize Your Account and Follow Others

The first step in effectively tweeting your brand is getting people to read your tweets, and to get people to read your tweets you need followers. So how do you achieve (more…)

3 Social Media Strategies to Avoid

Social media is huge. A few years ago, it would have been unheard of for a company to hire somebody full-time to spend their day blogging, surfing the Internet and spending time on Facebook and twitter. The reality of our current market however, requires that big companies have full-time social media strategists.


6 Must-Use Twitter Tools

The number of Twitter users has grown at a remarkable rate the past several years. The once-niche micro blogging service is now commonplace on ESPN, CNN and virtually every media outlet in the world. Nearly everybody is on Twitter these days. Business gurus, politicians, athletes, geeks, pastors, bloggers and middle schoolers all flock to the network in droves.   Specifically, Twitter has firmly entrenched itself as a valuable tool for marketers, networkers and brand advocates. No matter what your role in the business (more…)