If you’ve ever dipped your toes into the digital marketing pool then chances are you’ve come across the meme term ‘content is king’. It’s a fitting expression used to highlight the importance of content for search engine optimisation (SEO) and the success of your website. (more…)
So many people think search engine optimization (SEO) is only found on websites, and for the most part, they’re right. But that doesn’t mean that any time you want to have access to your own SEO stats you should plop down in front of a computer or wait for an emailed report. (more…)
SEO is better referred to as Search Engine Optimization. Technically, the idea behind this concept is to use the most advanced systems that will help the website in ranking on top of the web pages. There are so many techniques that are being applied on the SEO strategies, and each will play a different role in bringing in more traffic to the websites. For most web pages online, the more people they are pushing to the website, the higher the probability one gains a sale and a profit. (more…)
If your business site has not attracted the crowds of visitors that you initially envisioned when you contracted with that great webmaster to design that great site, it may be time for optimization. When you look at your website, you are justly proud of how wonderful it looks and operates (it had better, you spent enough on it), but it hasn’t brought in a single additional sale. Time to optimize. (more…)
It appears that there is one important question that needs to be asked when trying to develop a successful website…Is it possible to increase page rankings without social media linkages? Well, research has shown that while the use of social media does help in building page rank and increase online visibility, it is not impossible to do so without it.
What sort of visitors do you want to attract to your website? Do you know who your target audience is? Is it a certain age group, a special interest group, or all sorts of people? Answering this question is very important in helping you decide how to reach them online. (more…)