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What is Co-Blogging? and 7 reasons why it might be a good idea

Posted by Dan Keller in Blogging Tips on 01 24th, 2010 | 52 responses

Co-Blogging, also know as collaborative blogging, is a type of blog where there are more than one author that contributes content.  Typically these blogs are centered around a common theme like social media, blogging tips, or technology.  The set up around the blog can happen in many ways.  In most cases the blog is owned by one person and all contributors share in the profits.  There are a variety of co-blogging arrangements and it is safe to assume that each blog has a slightly different business model and arrangement for those that are involved in the project.  The concept of co-blogging is not new but it seems to gaining popularity in past 6 months or so.

Some examples of collaborative blogs are:

Blogussion

Blogger Luv

Blogging Tips

Famous Bloggers

Now that we know a little bit more about co-blogging, lets talk about the advantages of co-blogging:

10 Reasons why Co-Blogging might be a good idea

  1. Shared Responsibilities- This is the most obvious advantage and the most powerful one as well.  The writing and promoting will not fall solely on your shoulders
  2. Motivating – This is similar to having a workout partner.  If you have someone else involved, they will push you and motivate you to get the job down and also help push you to new heights.
  3. Added Depth- By adding different voices and experiences to your blog, you are adding depth and insight that goes beyond what only one contributor can achieve.
  4. Promotion – Extra muscle when it comes to promoting your posts and blogs is one of the most attractive aspects of co-blogging.  Let’s say you have 5 bloggers blogging on one blog, you therefore have 5x the twitter followers, 5x the facebook friends and you are already starting out with 5 votes on your favorite social bookmarking sights.
  5. New ideas- We have all experience blogger burnout and have experienced times when the blogging ideas are just not flowing.  How great would it be to have fellow bloggers to brain storm with or lean on during these times.
  6. Take a break – Similar to the above point, how great would it be to take a week of and go on vacation and know that your blog is being up dated with fresh content and being promoted in your absence..
  7. Greater chance to succeed.  We all know how difficult it is to make it as a blogger.  By teaming up with other bloggers you will be increasing your chance to succeed.  I think co-blogging is great for newer bloggers who want to gain exposure as well as established bloggers that may want to lighten the work load on their blog or that want to start a new blog project/

I am sure there are dozens of additional reasons, but I think this is a good start to begin the conversation..

Does C0-Blogging sound like a good idea to you?

If you are nodding your head in agreement then listen up because I have a proposition to make.

I am starting my own collaborative blog over at BlogFluence.com . I am not sure how many bloggers will ultimately take part in the project but my vision is to have at least 5 so as to spread the work around a bit so we can all focus on our main blogs.  In the coming days, I will be posting additional information about the BlogFluence project, so stay tuned.  If you have an interest is discussing this further, please drop me an email at tycoonblogger at gmail dot com.

What do you think about the concept of co-blogging?  Good idea? or prefer to blog alone?

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52 Responses to “What is Co-Blogging? and 7 reasons why it might be a good idea”

  1. Hesham from FamousBloggers (23 comments) says:
    January 24, 2010 at 9:35 pm

    Brilliant post, I believe in cooperation it self before I think about blogging, and then I had a good experience with C0-Blogging on FamousBloggers blog and we have succeeded to gain some popularity in a short time!

    I must encourage bloggers to unite in a way or another because in a few months they can do together what they will take years to reach each alone!
    Hesham @ FamousBloggers´s last blog ..Who would recommend ShoeMoney System for me My ComLuv Profile

    [Reply]

    dankeller (149 comments) Reply:
    January 25th, 2010 at 6:48 pm

    @Hesham @ FamousBloggers, I added your blog to the example list. You have done a great job with Famous Bloggers and it serves as a great example of what a collaborative blog should be.

    [Reply]

    Hesham from FamousBloggers (23 comments) Reply:
    January 25th, 2010 at 7:17 pm

    @dankeller, WOW! thanks Dan, this is much appreciated!
    Hesham @ FamousBloggers´s last blog ..Why Bloggers Lie about Making Money Online and their Blog Traffic My ComLuv Profile

    [Reply]

  2. Tom from Free Squeeze Pages (12 comments) says:
    January 24, 2010 at 11:21 pm

    I have considered co-blogging quite a few times but I always come back to the fact that I am not sure I want to give up creative rights. what happens if you get into an argument or one persons wants to take the blog in a different direction than the other does?
    Tom@Free Squeeze Pages´s last blog ..Your Small List Can Equal Big Profits My ComLuv Profile

    [Reply]

    dankeller (149 comments) Reply:
    January 25th, 2010 at 6:44 pm

    @Tom@Free Squeeze Pages, Tom, you bring up a good point. I think establishing some ground rules early on could help avoid those problems. Sounds like an idea for a follow up post.

    [Reply]

    Tom from Free Squeeze Pages (12 comments) Reply:
    January 31st, 2010 at 1:49 am

    @dankeller, I’d love to see a follow up post! One of the things I would suggest is that you get to know your fellow blogger for a while before starting a blog with them.
    Tom@Free Squeeze Pages´s last blog ..Do I Need My Own Product Before I Start List Building? My ComLuv Profile

    [Reply]

  3. gautam hans (81 comments) says:
    January 24, 2010 at 11:24 pm

    Collaborative blogging has an edge in this sense that multiple bloggers are promoting it, this helps a lot when ur blog is new and wven if its not, it sure boosts traffic
    gautam hans´s last blog ..How to get more retweets for your post My ComLuv Profile

    [Reply]

    dankeller (149 comments) Reply:
    January 25th, 2010 at 6:50 pm

    @gautam hans, multiple promotors can be a powerful thing especially if one has a big Digg following and the other a big Stumble network or something like that.

    [Reply]

  4. George Serradinho (128 comments) says:
    January 25, 2010 at 1:38 am

    Sounds like a good idea and it can make a huge difference if you have about 10 or more bloggers. I would guess the more you have the less promoting each one has to do as 10 have different means of promoting and all.

    Good luck on this and hope you succeed.

    [Reply]

    dankeller (149 comments) Reply:
    January 25th, 2010 at 6:51 pm

    @George Serradinho, 10 bloggers on one blog would be great number. One post every week or so and about 15 minutes of promotion per day could work wonders.

    [Reply]

  5. Rohit Sane from SEO Tips (3 comments) says:
    January 25, 2010 at 1:53 am

    I like your idea. If you want me to blog in that Collaborative blog, then let me know..even though I won’t be blogging consistently, but I would really love too..
    Rohit Sane@SEO Tips´s last blog ..My 3 Biggest SEO mistakes of 2009 My ComLuv Profile

    [Reply]

    dankeller (149 comments) Reply:
    January 25th, 2010 at 6:53 pm

    @Rohit Sane@SEO Tips, I will be in touch soon to discuss further. I would love have an seo focused blogger like yourself involved

    [Reply]

    Rohit Sane from SEO Tips (3 comments) Reply:
    January 25th, 2010 at 11:27 pm

    @dankeller, Thanks friend! Looking forward to working together in future..
    Rohit Sane@SEO Tips´s last blog ..My 3 Biggest SEO mistakes of 2009 My ComLuv Profile

    [Reply]

  6. Cheat codes (35 comments) says:
    January 25, 2010 at 3:40 am

    Co-blogging, even if the authors aren’t big names in the industry, are marketed and maintained better than a single authored blog.

    [Reply]

    dankeller (149 comments) Reply:
    January 25th, 2010 at 6:53 pm

    @Cheat codes, The more hands on deck the easier it becomes.

    [Reply]

  7. Cheat codes (35 comments) says:
    January 25, 2010 at 3:41 am

    With blogging, you may be an awesome writer, but have no clue about affiliate marketing, so it would make good business sense to hire someone very proficient in that area; giving your blog an even more powerful driving force.
    Cheat codes´s last blog ..Cheating for fun My ComLuv Profile

    [Reply]

    paula from offer in compromise (2 comments) Reply:
    January 25th, 2010 at 1:22 pm

    @Cheat codes,
    You’re right dude! I agree with you, you may be a good writer, but blogging has its own rules:
    paula@offer in compromise´s last undefined ..Oh no! Comluv had an error with your feed. Click arrow here to see –> My ComLuv Profile

    [Reply]

  8. Jeff from negative calorie foods (1 comments) says:
    January 25, 2010 at 3:53 am

    I think it depends on what you’re doing. There are some niches where I’m simply going to know the subject inside and out, and I might go solo on a niche blog, but for a reader or socially driven blog, co-blogging can definitely be mutually beneficial for everyone.
    Jeff@negative calorie foods´s last blog ..So Are Negative Calorie Foods Really a Diet? My ComLuv Profile

    [Reply]

  9. lawmacs (3 comments) says:
    January 25, 2010 at 5:39 am

    These are some really good and encouraging reasons why co-blogging is a great idea and advantage is that there will always be fresh content for your blog
    lawmacs´s last blog ..Why Do Bloggers Blog My ComLuv Profile

    [Reply]

  10. Real estate investing (1 comments) says:
    January 25, 2010 at 7:37 am

    Co blogging is really a wonderful idea.. As i think it can give multiple ideas to the same blog which can be very helpful for the viewers of the blog..

    [Reply]

  11. Dana from Blogging Update (19 comments) says:
    January 25, 2010 at 9:10 am

    Co-blogging make the content become richer if compare with single author blog.
    Dana @ Blogging Update´s last blog ..My English is Poor Enough, Therefore I Blog My ComLuv Profile

    [Reply]

  12. Alpha Rooms (1 comments) says:
    January 25, 2010 at 11:07 am

    I certainly like the idea of co-blogging. I think that, generally, we could all benefit from more co-operation online.

    [Reply]

  13. Kai Lo from humidifiers (2 comments) says:
    January 25, 2010 at 12:16 pm

    I don’t know if I like that idea. I might not agree all the time with what the co-blogger is doing.

    -Kai
    Kai Lo@humidifiers´s last blog ..Honeywell Warm Mist Humidifier My ComLuv Profile

    [Reply]

  14. David Hobson (6 comments) says:
    January 25, 2010 at 1:15 pm

    Good post, i use multiple bloggers on my blog, its great for getting content and as every post is syndicated to Google news it brings even more traffic.
    David Hobson´s last blog ..The No.1 Unlock Iphone 3Gs Solution Now With FREE App & Games Downloads My ComLuv Profile

    [Reply]

  15. ileane (21 comments) says:
    January 25, 2010 at 7:45 pm

    Tycoon, you have made some good points. You want to use @RobertBravery blog as an example he does a collaboration post every week. I joined him on this weeks post which was about commenting. I also have a suggestion for you. If you take a look at the site called MyBlogGuest from Ann Smarty, you will find bloggers that are interested in guest blogging.

    Best wishes!
    @Ileane
    ileane´s last blog ..Branding The Podcast Blog My ComLuv Profile

    [Reply]

    Tycoon Blogger from promote your blog (38 comments) Reply:
    January 25th, 2010 at 9:58 pm

    @ileane, thanks for the info on myblogguest. i will definitely check it out.
    Tycoon Blogger @promote your blog´s last blog ..What is Co-Blogging? and 7 reasons why it might be a good idea My ComLuv Profile

    [Reply]

    Ann Smarty (1 comments) Reply:
    January 26th, 2010 at 10:28 am

    @Tycoon Blogger @promote your blog,

    Yes, you are very welcome to my new forum: http://myblogguest.com/

    If you announce your plans about co-blogging team at “Looking for guests” sub-forum, I’ll stick it for you for a week or so – this way you’ll find some partners fast.
    Ann Smarty´s last blog ..The Roast of the Silver Surfers My ComLuv Profile

    [Reply]

    dankeller (149 comments) Reply:
    January 26th, 2010 at 7:10 pm

    Thanks Ann! I will stop by your site later tonight and set up an account..

  16. Udegbunam Chukwudi from Make Money Online Nigeria (2 comments) says:
    January 25, 2010 at 8:35 pm

    Co-blogging, though a very nice thing, is something that will NEVER work for me as I tend to be fiercely INDEPENDENT and wanting things done my way so I can sleep peacefully @ night. lol
    Udegbunam Chukwudi@Make Money Online Nigeria´s last blog ..Facebook Naira Free Report Analysis My ComLuv Profile

    [Reply]

  17. Dennis Edell (114 comments) says:
    January 25, 2010 at 10:04 pm

    In relation to Tom’s comment, I think the best way to do a co-blog is to START it as a co-blog, instead of one person owning it for two years and then bringing in 5 partners.

    Now for your question – on my current blogs, I don’t see myself bringing in partners in that sense; guest bloggers yes, and even guests with benefits if they guedt enough, but i am still in control overall.

    Your question #2 – I’d love to be a part of a co-blog that started out that way, let me know if/when you’re looking. :)
    Dennis Edell´s last blog ..The Time Has Come. The Deal Is Done. It’s Time To Move!! My ComLuv Profile

    [Reply]

    dankeller (149 comments) Reply:
    January 26th, 2010 at 8:47 pm

    @Dennis Edell, Very cool..I will keep you posted

    [Reply]

  18. social network design (4 comments) says:
    January 25, 2010 at 10:31 pm

    what happens if you get into an argument or one persons wants to take the blog in a different direction than the other does?
    social network design´s last blog ..Where Are Your Cojones? Gender Roles for the CEO Mom My ComLuv Profile

    [Reply]

  19. element321 (14 comments) says:
    January 26, 2010 at 1:42 am

    Dan,

    I have been thinking about doing a blog such as you are suggesting for about a month or 2. I figured I would wait and see how things go before I started my own.

    I am interested in joining your project.
    element321´s last blog ..Blogging Tips – Starting a New Blog My ComLuv Profile

    [Reply]

    dankeller (149 comments) Reply:
    January 26th, 2010 at 8:48 pm

    @element321, Awesome! I will be in touch soon.

    [Reply]

  20. Matt from North Atlanta Homes (7 comments) says:
    January 26, 2010 at 12:20 pm

    Great breakdown on co-blogging. We’ve considered do this on our blog. Maybe having a mortgage broker, home inspector, and real estate lawyer write some posts. I think that would be really beneficial to our readers.
    Matt@North Atlanta Homes´s last blog ..Details on New Tax Credit Extension My ComLuv Profile

    [Reply]

  21. sioux falls cars (1 comments) says:
    January 26, 2010 at 4:20 pm

    Coblogging is so much nicer because it’s not all on your shoulders, the other person comes up with great ideas for posts also, less time investment.

    [Reply]

  22. ail from GDo Follow Lists (2 comments) says:
    January 26, 2010 at 5:57 pm

    Dan, you are on the right track and I am working on something that will make your new site and existing even better and greatly multiply what you can accomplish.

    If you’re interested in knowing more find @GrowMap at Twitter or leave a comment in my blog so I can email you the information.

    I don’t know why we haven’t collaborated before because we move in the same great dofollow CommentLuv KeywordLuv circles. I just added you to my dofollow and KeywordLuv lists.
    Gail @ Do Follow Lists´s last blog ..Twelve Generous FollowFriday Folks My ComLuv Profile

    [Reply]

  23. John Sullivan (17 comments) says:
    January 27, 2010 at 3:59 am

    Dan An account was made for you right in the beginning on Blogger Luv.Did you get the auto email when I set it up.It’s there waiting for you I told you Your Irish I don’t forget people/ I was actually thinking on my walk today that I need to visit your site more and be more supportive Yeah on my walk :) So let me know what’s up thanks
    Also the blog is co owned outright and will not be just a blog. I’m going for Blogcatalog’s jugular.
    PS also I read some comments.MOST people when they want you to guest post or join their lame site DO NOT have your best interest in mind, look their links are Not followed,they DON’T care about you as a person or blogger and I do :) so any ?’s :)
    Matter fact check this email acct
    djk370
    Thanks
    PS also all those author plugins etc pics don’t activate till after the first post that is the way they are set up :)
    I’m going for BROKE warming up is over.
    Thanks also for the great feedback on my post I appreciate it :) Let’s ROLL ;)
    John Sullivan´s last blog ..Don’t miss the FOLLOW UP My ComLuv Profile

    [Reply]

  24. ugg (5 comments) says:
    January 28, 2010 at 2:50 am

    Coblogging is so much nicer because it’s not all on your shoulders, the other person comes up with great ideas for posts also, less time investment.

    [Reply]

  25. oliviya from Students China Study Tour (1 comments) says:
    January 28, 2010 at 5:37 am

    this is the first time i heard this term co blogging really great to know about this.thankful to you for this wonderful portal very informative to all blogger.

    [Reply]

  26. Latief from AnotherBlogger (12 comments) says:
    January 28, 2010 at 7:18 am

    Wow! This is a great idea bro. I like to join if you still need more author :) Contact me please.

    [Reply]

  27. will from laser hair removal (19 comments) says:
    January 28, 2010 at 12:07 pm

    Coblogging is great, particularly if you already maintaining your own blog. In that case, it requires only an incremental increase in your workload, but you gain the advantage of speaking to a wider readership!
    will@laser hair removal´s last blog ..Is Laser Hair Removal Too Expensive? The Lowdown on the Price of Laser Hair Removal My ComLuv Profile

    [Reply]

  28. Kevin Tan (3 comments) says:
    January 28, 2010 at 2:03 pm

    Co-Blogging is like a well organized company and Individual Blogging is like a freelancer in our real life.

    Individual Blogging often blogs wider and sometimes not sticked to one topic only.

    Unlike individual blogging, co-blogging is good as it can be more niche focused with the collaborations. It also brings blogging to the next level.
    Kevin Tan´s last blog ..10 Reasons Why You Need A Blog and How Does It Benefit You My ComLuv Profile

    [Reply]

  29. Free Logo Design (52 comments) says:
    February 1, 2010 at 5:14 am

    Co-blogging, even if the authors aren’t big names in the industry, are marketed and … Co-blogging is always helpful & beneficial in order to make identity .

    [Reply]

  30. Cheat codes (35 comments) says:
    February 1, 2010 at 11:01 am

    This series looks at some of these consequences under partnership law, employment law, and copyright law, explaining how each of these legal doctrines can lead to counter intuitive results.

    [Reply]

  31. Kok Siong Chen (4 comments) says:
    February 1, 2010 at 6:41 pm

    I would like to join the co-blogging project after i finish my undergraduate in University of Malaya. This is one of my new year aim. Thanks for sharing!
    Kok Siong Chen´s last blog ..Cri du Chat Syndrome – Human with Cat-like Cry My ComLuv Profile

    [Reply]

  32. Lee Ka Hoong from How To Blog (7 comments) says:
    February 1, 2010 at 8:17 pm

    No doubt, co-blogging has unlimited advantages. I’m thinking about building a blog with few other bloggers as well, what I worry is that I afraid I have not much time contributing to the blog and feel sorry to other bloggers. How do you think about this issue Dan?

    You have a great domain name “BlogFluence”, I’ll definitely contact you if I change my mind and be one of the co-blogger. :)

    Cheers,
    Lee

    [Reply]

  33. file recovery (12 comments) says:
    February 2, 2010 at 5:45 am

    I didn’t know about Co – blogging before this post..your post is very good for all blogger

    [Reply]

  34. stellar data recovery (5 comments) says:
    February 2, 2010 at 6:06 am

    I am hearing this type of information first time . what is Co-blogging. bookmarked this web page.

    [Reply]

  35. strata property (4 comments) says:
    February 8, 2010 at 4:47 am

    Co blogging…It such a great idea…

    [Reply]

  36. Jobs for 15 year olds (1 comments) says:
    February 14, 2010 at 1:25 am

    Personally, I think blogs work best when they are primarily the work of one person. I read blogs which are written by people who seem to know what they are talking about, and cover interesting (to me) areas … as soon as you move to a ‘group blog’ the focus and style gets less clear, and often I find it is less interesting.

    [Reply]

  37. Cheat codes (35 comments) says:
    February 16, 2010 at 7:55 am

    The law inevitably will blindside some of these co-bloggers. Bloggers may experience unexpected liability for their co-bloggers’ posts or actions.
    Cheat codes´s last blog ..Cheating for fun My ComLuv Profile

    [Reply]

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