Google analytics is an internet marketing tool used to track traffic behaviors in a given site. In an attempt to make internet marketing easier for marketers and help them get the best from Google services, Google invented this extraordinary tool which when effectively harnessed, is capable of improving or changing the entire face of our internet marketing experience. There are many bloggers out there who use Google Analytics to track their traffic but not all of them actually know what this tool is capable of doing.
Google analytics is not only used to track traffic events. While this is the primary function of this tool, you can also use it to collect other necessary information about your audience. The “Content By title” facility which you can find under the ‘content tab’ has a concise list of the most popular blog posts in your blog. These titles will help you understand which title format attracts the interest of visitors the more. If they prefer key points like ‘5 top things to do when faced with xxx”, “10 factors that are relevant to any online business”, “ways to improve your website CTR”, etc, then you will get to know what you should improve on and the things that doesn’t appeal to your readers so you can get rid of them.
Google analytics will also reveal to you the top landing pages and the top exit pages of your website. A good understanding of the behavior of your web pages will help you improve your efforts on things that are working and get rid of formats and strategies that are not bringing results. Once you identify pages with high CTR, you need to build more links to them. These are the pages that will bring in the money, so concentrate your efforts on them.
The ‘in-page analytics’ feature, built in Google Analytics, will provide you with a breakdown of the overall activity going on in your blog. There are many questions in your mind regarding the performance of your blog. Questions as how visitors see your blog, where they click most, how many of your visitors read till the end, and many other questions will all be answered by ‘in-page analytics’.
With the incorporation of “Weighted Sort Algorithm”, Google Analytics will provide you with a full record of the keywords with high bounce rates. Through this method you can completely get rid of those keywords and get your web pages cleared of their unfortunate effects. To add to this, Google Analytics will also give you a complete data regarding your traffic sources – social media, email marketing, search engines coupled with the record of their page visits, bounce rate, time spent on site, etc.
Technological advancement has led to the improvement of internet services and their features. Many people now access the web with mobile devices reading blogs and help tips. Your posts therefore should be modified to accommodate these needs – write short engaging posts and make them mobile friendly. My latest reviews and coupons blog, which runs on WordPress platform, uses the WPTouch plugin to be compatible with smartphone browsers.
Google analytics is free and because of this people look down on it. Even at that, it is still a wonderful tool that you have to take advantage of as an internet marketer. The feedback you get from this tool depends on your creativity and you should give the proper attention to it if you want to enhance your statistics.
In Google Analytics Report, the frequency of “number of visits 0 days ago” shows a certain figure. While checking again one month later for the same date, it shows a very different value. Is this a mistake of Google Analytics? If not, how can this be interpreted?
Google Analytics is a free online program i use it mostly to check out my bounce rate and hits on my site.
I used Google Analytic daily but i got many new things from your post,but how to decrease the Bounce rate of my site please write some tips.
Thanks a lot…..
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Good information about google analytics
I havn't tried setting goals as i didn't understand them at all, thanks to your post and the comments on it i'll spend some time working on it. Many thanks, Neal
Indeed, Google Analytics is really an efficient tool that will help you analyze who is viewing your web site and what they are doing.
It would be wonderful if google analytics had a conversation rate
) i know it's impossible, but still…
I also use Google analytics for checking where my trafic in coming from, whcih are my referrals, my best keywords etc
I have been using Google analytics for two years already and have only positive opinions. I mean if you want to get some general (sometimes very deep) knowledge on your site traffic – install it and use. I like checking the geography of my visitors and the dynamics of visiting.
For maintaining the best CTR you must keep an eye on the statistics all the time and make researches as much as possible, we must work on every powerful keyword with low competition. Thank you for sharing this great article!
Yeah using Google Analytics is a must to determine ROI for any campaign. But it goes so much deeper then that, tracks just about every you would want to know.
Earlier, i didn't knew this much about google analytics. But, after reading this post. I actually got to know it's real importance. Thanks for sharing it.
I am also using google analytics. But it has increased my blog loading time.
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Hey everyone, sorry I didn't reply to all your comments. I was away untill friday, for my eye surgery and couldn't keep up. Thanks for your comments and points of view.
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I agree – it is a wonderful tool .You can see everything – the number of visitors, country, etc.. and it's free. Good article
Google analytic is a very powerful tracking system. I began to pursue a new blog about 2 months, and this is very useful
Nice post! I stil must raise a question, though… Can I improve the crawling rate from my Google Analytics? (is it safe because Google recommends to let him determine the crawl rate). I get reindexed at 21 days, that's not normal in my field, competitors get reindex more often and they dont have fresh and update content like me
Google Analytics is a free online program that tracks visitors to you site. It shows tons of information, including a map of all the cities / countries / continents that have visited your website / blog. It also shows you where people most exit, how long they stay, and much more. It can even bring you to your site, and by every link is a percentage telling you how many times the link has been clicked. Google Analytics does not let you see your visitors live, so you don't know if anyone is on at that very second.
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I'm new in these things, have some difficulties getting ideas. I'm mixed emotions with your post, happy because I finally found out about google analytics at the same time sad because if i should have known this much earlier it is a big help for me. I'll bookmark you to keep me posted. thanks!
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Google analytic is a very powerful tracking system, and i agree that plenty of its features not really used. very few actually uses the features like goals, which is the key to a marketing success. Goals tracks the conversions very neatly, but it is greatly under rated.
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Hi,
Google Analytics when used with Google AdWords is a extremely powerful tool that can bring you a lot of money. For maintaining the best CTR you must keep an eye on the statistics all the time and make researches as much as possible, we must work on every powerful keyword with low competition. Thank you for sharing this great article!
Best wishes,
Cristian
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I have not long recognized the google analytics, because I began to pursue a new blog about 2 months, and this is very useful
I use GA plus a couple of other analytics tools (sitemeter.com and getclicky.com). I've got several blogs and one has thousands of posts. My fave thing with GA is to find new pages that are generating traffic — that probably means they are placing well in the SERPS. A little SEO love at that point, will push them to a top three position.
thanks again Francisco for your valuable comment. You 're right. The significance of getting a serious feedback from GA compensates for its small lack of accuracy.
Great and solid advice Steven. GA has been my "traffic tool" of choice for a long time and continue to rely on it. Obviously there are people who will say that it is not 100% accurate, but then again, what tool can you really get 100% accuracy from. Using GA and analyzing valuable data can be a great from to react on users behavior, when they land in your website. Concentrating a bit more of efforts from referrers for example is a good marketing indicator as it helps drive more quality and targeted traffic.
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Guilty as charged Dan, I only use Google Analytics for looking at traffic. However now you have highlighted other features, I will be looking for my most popular posts, and the keywords with high bounce rates. Thanks for the heads up on this.
John
Leamington Spa, England
Analytics is really important to manage campaigns for SEO projects. Also, it is true there is a more use of Analytics in preparing good tracking reports.
Yes, you are right. i am also using Google analytics to track my website visits, ranking, bounce ratio and many more..
Google Analytics is the best method to track traffic to your site. My blog is new and I've been using it since day one. Interesting article, found some features I wasn't aware of such as "in page analytics"
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Google analytics helps me to monitor changes and trends on my website; the keywords and number of visitors. It is a bomb when you combine it with other tools from google webmaster tool
google analytics is great and very powerful tool with many options and data… I consider to hire someone just to analyze analytics data
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haha, all these numbers and diagrams seem a little vague but if you spend some time analysing them, then they will make sense.
For anyone who seeks to find traffic to their sites and want to know how come they would suceed in their slected keywords needs to find out how Google Analytics works as quickly as possible. The reason why is that it is probably the most comprehensive, free tool on the internet for tracking your site's visitors. Not only this, Google Analytics will allow you to see a large variety of site behaviors such as what keywords were use, what pages were viewed, what traffic sources visitors are coming from, and many others stuff. So I found it very useful.
yes Stephen, google analytids has to be checked from the beginning of a website and frequently in order to makea the right corrections.
Yes, Google Analytics is very important tool and you can find almost every details which you need to improve your site ranking and traffic as well.
For me, the most important metrics are Bounce rate and pages/ visit.
Rest all are secondary
Hi there,
Great post! I find Google Analytics especially useful in conjunction with Google Adwords for measuring PPC campaigns. I can measure the bounce rate and conversion rate for keywords I’ve targeted through Analytics. I also intend to start using it once I begin multi-variate testing pretty soon. It’s a life saver!
Thanks!
Pete
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Oh yeah Pete, there are awesome tools available on the net and they are free. As you mentioned, Adwords as well as Google Trends, are very usefool tools for finding the right keyword. Thanks for stopping by.
Keywords are the main reason I love GA. I have been able to far more easily tailor my blog posts to my readers and what's being searched for by using it. I can keep a handful of pillar articles going and then write what I want, occasionally poking around with an updated version of a much-queried search term to draw more readers in.
hey Pete thanks for stopping by. Yes, there are plenty of free tools available that help us enhance our performance as bloggers and consequently increase our revenue. Google Analytics, Adwords and Insight are my favorites.