Google analytics is an internet marketing tool used to track traffic behaviors in a given site. In an attempt to make internet marketing easier for marketers and help them get the best from Google services, Google invented this extraordinary tool which when effectively harnessed, is capable of improving or changing the entire face of our internet marketing experience. There are many bloggers out there who use Google Analytics to track their traffic but not all of them actually know what this tool is capable of doing.
Google analytics is not only used to track traffic events. While this is the primary function of this tool, you can also use it to collect other necessary information about your audience. The “Content By title” facility which you can find under the ‘content tab’ has a concise list of the most popular blog posts in your blog. These titles will help you understand which title format attracts the interest of visitors the more. If they prefer key points like ‘5 top things to do when faced with xxx”, “10 factors that are relevant to any online business”, “ways to improve your website CTR”, etc, then you will get to know what you should improve on and the things that doesn’t appeal to your readers so you can get rid of them.
Google analytics will also reveal to you the top landing pages and the top exit pages of your website. A good understanding of the behavior of your web pages will help you improve your efforts on things that are working and get rid of formats and strategies that are not bringing results. Once you identify pages with high CTR, you need to build more links to them. These are the pages that will bring in the money, so concentrate your efforts on them.
The ‘in-page analytics’ feature, built in Google Analytics, will provide you with a breakdown of the overall activity going on in your blog. There are many questions in your mind regarding the performance of your blog. Questions as how visitors see your blog, where they click most, how many of your visitors read till the end, and many other questions will all be answered by ‘in-page analytics’.
With the incorporation of “Weighted Sort Algorithm”, Google Analytics will provide you with a full record of the keywords with high bounce rates. Through this method you can completely get rid of those keywords and get your web pages cleared of their unfortunate effects. To add to this, Google Analytics will also give you a complete data regarding your traffic sources – social media, email marketing, search engines coupled with the record of their page visits, bounce rate, time spent on site, etc.
Technological advancement has led to the improvement of internet services and their features. Many people now access the web with mobile devices reading blogs and help tips. Your posts therefore should be modified to accommodate these needs – write short engaging posts and make them mobile friendly. My latest reviews and coupons blog, which runs on WordPress platform, uses the WPTouch plugin to be compatible with smartphone browsers.
Google analytics is free and because of this people look down on it. Even at that, it is still a wonderful tool that you have to take advantage of as an internet marketer. The feedback you get from this tool depends on your creativity and you should give the proper attention to it if you want to enhance your statistics.