If you own a blog, you know important it is to bring traffic to your website. However, bring in traffic is only half the battle. After you have the audience, it is important to encourage the audience to purchase something from your site, to sign up for your mailing list or to otherwise help you to earn profits. If you learn how to blog correctly, you will be able to turn over far more conversions, which can help you to make a lot more money in the long run.
One of the first steps to earning higher conversions is to bring in the right type of traffic. You do not want to target your financial website to teenagers nor do you want to recruit Internet marketers to your blog about breeding Chihuahuas, so make sure that you are bringing in traffic from the right sources. Consider where you are promoting your website, and make changes if necessary. Also, make sure that your site is properly optimized to be found in search engines by people who are searching for relevant keywords.
I cannot stress how important it is to have quality content on your blog. Many wannabe entrepreneurs post mindless posts and too many advertisements, but it is important to provide your readers with information that they can enjoy, understand and appreciate. Update your blog on a regular basis and provide your readers with quality content. This will provide you with a higher conversion rate because your readers will start to think of you as an expert rather than a spammer.
Cluttered, messy blogs that are difficult to follow will lose readers in a heartbeat. Try to utilize subtitles, bullet lists and other methods to break up your text so that it will be easy for your readers to understand. Avoid using overly fancy vocabulary or too many words; you want your blog to be a pleasant read for your audience.
People love a good deal, and they will jump all over your blog if you offer something for free. This will make your readers appreciate you and your blog, and they might be more likely to purchase your product if you give them a great teaser. An e-book, for example, is a great thing to give away because it does not cost you anything in overhead, yet it can help your readers in many ways.
One of the best ways to increase your conversions is to gain trust from your readers. Writing good content is one way to earn this trust, but there are other methods as well. Post good comments and testimonials from your readers and from those who have purchased your product. Once your readers see that others trust you, they will be more likely to take your word for it and purchase your product.
One thing that could be lowering your conversion rate is unnecessary distractions on your blog. Filling the sidebars of your blog with blinking ads, widgets and gadgets and other tools can draw the readers away from your content — which should be their main focus — and will possibly cause them to click away from your site, leaving you with a lost potential customer. Use your sidebars to support, encourage and promote the information and products on your blog, not to lead your readers away from your site.
It is very important to encourage your readers to make a move. Including a free sign-up mailing list, encourage your readers to purchase products that you are selling or marketing or ask your readers to become a fan of your social networking page. Encourage the desired action in a firm yet nonpushy way can bring forth more conversions than you might think.
Although blogging for conversions takes a bit of practice, following these tips can help you to get the conversions that you need. Try these tips out and tweak them as necessary for the best results.