I don’t know about you but I love new. New stuff. New days. New weeks. New years. They make me smile. The anticipation of new can be so motivating. Why else do we hold such store by making New Year’s resolutions and bucket lists? But of course those resolutions soon fall by the way side [...]
Time killing your pillar content creation? Not any more!
by El Edwards on 21. Jun, 2011 in Blogging
Welcome to week three of the pillar content challenge. If you’re only just joining us, here’s what you missed so far: Week 1: How to nail your blog’s pillar content in 4 weeks. Week 2: Why headlines and outlines are key to your pillar content crown. And you’re back (or carrying on because you read [...]
There’s blogging, and there’s living!
by El Edwards on 09. Jun, 2011 in Promote Your Business
You’ve been around the block a few times. You know the drill. You do your thing, write whatever shebang you had planned, hit publish, tweet, Facebook share. Then rinse and repeat. Easy. Do it enough times and eventually you’ll become the much promised stuff of small business legend. Except when you don’t. “Insanity: doing the [...]
Why headlines and outlines are key to your pillar content crown
by El Edwards on 30. May, 2011 in Blogging
Welcome to week 2 of the month long pillar content challenge. If you missed the start of the challenge, click here to go back to week one and follow the links forward from there. But you’re still with us? Great! I’m working on the assumption that you did your homework over the last few days [...]
How to nail your blog’s pillar content in 4 weeks
by El Edwards on 23. May, 2011 in Blogging
Note: This is part 1 of The Pillar Content Challenge. For part two, please click here or follow the links at the bottom of the post. Introducing The Pillar Content Challenge We all know we should have it. We read excellent advice on the merits of it. But when push comes to shove, there just [...]
3 Awesome Ways To Really Upset Your Customers
by El Edwards on 16. May, 2011 in Marketing and Promotion
Let’s be honest … none of us start out aiming to ruin our customer’s day. It’s not like you woke up today and thought, “Now what’s the best way I can make my favourite customer really grumpy this morning?” But how much time have you spent delighting your customers today? Or if you’re a blogger, [...]
How to blog out of your comfort zone, and why you really should
by El Edwards on 03. May, 2011 in Blogging
If you could see me sat here right now, out in the sunshine, peace disturbed only by the occasional bird and a gentle spring breeze, you’d be forgiven for thinking, ‘out of her comfort zone? Are you having a laugh?!’ This is the stuff I’ve been looking forward to for weeks and months. The day [...]
4 ways to get more done by doing less
by El Edwards on 09. Apr, 2011 in Blogging
Let’s face it, as much as we might like to pretend that this thing we call a blog is our bread and butter, at best it’s a store front and at worst, a massive time sink with little chance of ever offering a return on its investment. Think that’s harsh? Be honest with yourself for [...]
How a 6 month old blog raised $3849 in 22 hours – and how you can too!
by El Edwards on 30. Mar, 2011 in Marketing and Promotion
We’ve all seen it – the high traffic, massive list blog with its clockwork pre-launch, opening the doors to its latest and greatest offering – and selling thousands of dollars worth of business in just a few hours. It’s exciting and inspring to watch but, if we’re honest, just a little bit daunting too. Because, [...]
How to use generosity to build a business #customerlove #japan
by El Edwards on 23. Mar, 2011 in Blogging
Six months ago a love fest was born on Twitter. An outbreak of love as a result of one infamous Naomi Dunford suggesting we love our customers for 28 days before launching on the 29th. Several challenges have come and gone since but despite loving the first challenge, I lost touch with the group. So [...]

